Mention Me
2021 - 2023
Platform Navigation Redesign & Digital Rebrand
As Lead Product Designer at Mention Me, I led a comprehensive redesign of the platform navigation to simplify how users moved between key product areas. Embedded within a cross-functional squad of Product Managers and Engineers, I also spearheaded the product side of a full platform rebrand, translating the new visual identity into a modernized digital experience. The work spanned evolving the core design system for consistent UI patterns, and taking features from early exploration through to detailed implementation - consistently balancing user needs, business goals, and technical constraints.
Overview
A comprehensive UX/UI overhaul of the platform's main dashboard, global navigation, reporting interfaces, and underlying information architecture.
Process & Collaboration
The redesign focused on improving clarity across the dashboard through better hierarchy, cleaner spacing, and more visible transaction details. The updated experience made everyday financial workflows easier to scan and navigate while introducing lightweight interactions that surfaced more context when needed.
Key Design Initiatives
Main Dashboard & Navigation Redesign: Transitioned the legacy dashboard into a modernized view and restructured the side navigation, which included detailed handover notes for development.
Data Exploration & Reporting: Designed the "Explore data" interfaces to handle complex reporting. Built a dedicated UI for users to generate, view, and manage their saved custom reports.
Metric Selection Menus: Created structured dropdown menus allowing users to easily filter metrics by Referral funnel, Referral revenue, Referral conversion, and Referral process.
Platform Information Architecture: Mapped out the comprehensive system flow, visualizing the hierarchy of main pages, sidebars, user actions, and integrations.
